About Us

Who We Are

We is Me - I'm Will, from Central Florida currently trying to use my passion for both art and cars to break into the automotive aftermarket industry. I didn't go to school for art, or engineering, I just know what the end goal looks like, and learn whatever is needed to get to the next step, until the end. Everything you see from me was learned via YouTube and trial-and-error.

Where We Come From

Born & Bred in 90s Florida, a melting pot of car cultures. Mud boggers and swamp buggies slinging mud in Okeechobee. In Ybor, lowriders and donks doing laps down 7th Ave. Everywhere, $600 shit-boxes lining up with foreigns and the utmost confidence.
Originally a tool meant to get from A to B, we decided to modify to every extreme, not just on the dynos and mud pits, but in pure curb appeal.
Lately that spark feels like it’s gone, and I want to help bring it back.

Where We'll Go

Where did you come from, Cotton-Eye Joe

As of writing this, all the builds you see me produce are nothing more than digital 3D Objects. The goal is more tangible - I plan to not only produce aftermarket parts like fenders, bumpers and kits, but to also bring the concepts themselves to life under my own garage (See "What's a Scenic Route Without a Scene?" below).

What's a Scenic Route Without a Scene?

Imagine a world where there is no scenic route,
it's just the long route. 


That's the future we're heading to with the way that not only Florida, but the entire country is being infested with urban sprawls, apartments, storage units and car washes. With it comes not only further destruction of habitat, but the closing of racetracks due to sound ordinances. 

The end-goal of SunkenLABS is to preserve both of what's being lost by establishing an environment-first garage and race track at the center of our own nature preserve, for anyone to come and work on their car, race it, or even take a hike through the preserve.

"I can't get enough money. And you know what I'm gonna do with it? I'm gonna buy wilderness areas with it. Every single cent I get goes straight into conservation."
- Steve Irwin